Client: Dubai Department of Tourism and Commerce Marketing
Client: Dubai Department of Tourism and Commerce Marketing
Creative Strategy • Creative Direction • Art Direction
Creative Strategy • Creative Direction • Art Direction
Visit Dubai
Visit Dubai
Visit Dubai
Background
Dubai Tourism Board sought to expand its appeal to Chinese tourists, requiring a campaign to entice the target audience to visit Dubai and explore the unique experiences it offers. Yet, the campaign's effectiveness was constrained by limited production and media budgets. The challenge was to create a cost-effective, yet impactful campaign that would inspire the Chinese audience to visit booking sites or travel agencies for further information and to book travels to Dubai.
Background
Dubai Tourism Board sought to expand its appeal to Chinese tourists, requiring a campaign to entice the target audience to visit Dubai and explore the unique experiences it offers. Yet, the campaign's effectiveness was constrained by limited production and media budgets. The challenge was to create a cost-effective, yet impactful campaign that would inspire the Chinese audience to visit booking sites or travel agencies for further information and to book travels to Dubai.
Solution
After conducting extensive research on Dubai's unique culture and the preferences of Chinese travellers, my team and I devised a digital and social campaign aimed at showcasing Dubai's unexplored facets. We strategically leveraged WeChat, the most popular social platform in China, to create an immersive and engaging experience for our audience.
Our campaign showcased the richness of Dubai's local culture and unique experiences, and we incorporated various features that incentivised users to share the campaign and visit booking sites.
Solution
After conducting extensive research on Dubai's unique culture and the preferences of Chinese travellers, my team and I devised a digital and social campaign aimed at showcasing Dubai's unexplored facets. We strategically leveraged WeChat, the most popular social platform in China, to create an immersive and engaging experience for our audience.
Our campaign showcased the richness of Dubai's local culture and unique experiences, and we incorporated various features that incentivised users to share the campaign and visit booking sites.
Dubai 101 Attractions User Experience Video
Dubai 101 Attractions User Experience Video
CNY Campaign User Experience Video
CNY Campaign User Experience Video
Free & Easy Travel With Deng Chao
Free & Easy Travel With Deng Chao
Behind-the-scenes
Behind-the-scenes