Client: Maybank Singapore
Client: Maybank Singapore
Client Servicing • Project Management • Art Direction • Digital Design
Client Servicing • Project Management • Art Direction • Digital Design
Digital Angbaos
Digital Angbaos
Digital Angbaos
Background
In line with the modernisation of the banking sector and its environmentally conscious practices, several banks in Singapore have introduced digital red packets (also known as "angbao"). As one of Asia's preeminent banking groups, Maybank naturally embraced this innovation. Therefore, I was commissioned to design e-greetings for major festivals celebrated in Singapore. The primary objective was to create e-greetings that were not only unique, but also capable of eliciting feelings of excitement, surprise, and joy, analogous to the emotions experienced when opening a physical gift.
Background
In line with the modernisation of the banking sector and its environmentally conscious practices, several banks in Singapore have introduced digital red packets (also known as "angbao"). As one of Asia's preeminent banking groups, Maybank naturally embraced this innovation. Therefore, I was commissioned to design e-greetings for major festivals celebrated in Singapore. The primary objective was to create e-greetings that were not only unique, but also capable of eliciting feelings of excitement, surprise, and joy, analogous to the emotions experienced when opening a physical gift.
Solution
I have the privilege of working directly with Maybank, one of my esteemed clients. In addition to my creative duties, I assumed full responsibility for overseeing the entire project workflow, from conceptualisation to final execution. This entailed managing third-party vendors, developing project timelines, and ensuring seamless collaboration among all stakeholders.
Despite the project's tight deadlines, my team and I successfully delivered the desired designs and animations, thereby earning the satisfaction of our esteemed clients.
Solution
I have the privilege of working directly with Maybank, one of my esteemed clients. In addition to my creative duties, I assumed full responsibility for overseeing the entire project workflow, from conceptualisation to final execution. This entailed managing third-party vendors, developing project timelines, and ensuring seamless collaboration among all stakeholders.
Despite the project's tight deadlines, my team and I successfully delivered the desired designs and animations, thereby earning the satisfaction of our esteemed clients.
Animated Designs
Animated Designs
Concept Exploration
Concept Exploration
Treatment Exploration
Treatment Exploration
Design Exploration
Design Exploration