Client: Budweiser China
Client: Budweiser China
Creative Strategy • Creative Direction • Art Direction • UI Design
Creative Strategy • Creative Direction • Art Direction • UI Design
Eason’s Virtual Bar
Eason’s Virtual Bar
Eason’s Virtual Bar
Background
Budweiser faced the challenge of standing out in the highly competitive e-commerce landscape on JD.COM, especially during their beer festival. With numerous brands vying for attention, they needed an innovative solution to break through the clutter and create a memorable, engaging experience that would captivate their audience and showcase their collaboration with Hong Kong celebrity Eason Chan and the limited-edition bottle he designed.
Background
Budweiser faced the challenge of standing out in the highly competitive e-commerce landscape on JD.COM, especially during their beer festival. With numerous brands vying for attention, they needed an innovative solution to break through the clutter and create a memorable, engaging experience that would captivate their audience and showcase their collaboration with Hong Kong celebrity Eason Chan and the limited-edition bottle he designed.
Solution
To meet this challenge, my team and I developed a 360-degree virtual bar that transformed the traditional online shopping experience into an immersive, interactive environment. This innovative approach allowed users to explore and purchase Budweiser products in a virtual setting that captured the spirit of the beer festival. Featuring Eason Chan and his limited-edition bottle, the virtual bar seamlessly combined entertainment and e-commerce, delivering a unique experience that resonated with the audience.
Solution
To meet this challenge, my team and I developed a 360-degree virtual bar that transformed the traditional online shopping experience into an immersive, interactive environment. This innovative approach allowed users to explore and purchase Budweiser products in a virtual setting that captured the spirit of the beer festival. Featuring Eason Chan and his limited-edition bottle, the virtual bar seamlessly combined entertainment and e-commerce, delivering a unique experience that resonated with the audience.
User Experience Video
User Experience Video
3D Models
3D Models